When it comes to making your online presence, buying a professional domain name is one of the best things you can do for your business. With so many free options available online, many people mistakenly think that they will be just as successful (and save money) going the free route, but there are a few problems with that strategy.
For one thing, when you’re relying on a free blog or website, no matter which platform you are using, you don’t own it. If the service that provides the site, say WordPress.com, decides that they don’t like something you’ve published, they can shut it down and they don’t have to let you know when or why they’re doing it.
Another problem using a free platform is that you can’t get a good domain name. You’re stuck with something long and hard to remember like; MySiteOn.wordpress.com. It’s important to have your own unique domain name not a hybrid name attached to the free service you’re using. Bottom line, it looks more professional to have your own name.
Domain names are inexpensive and easy to buy so there’s really no reason to not buy your own. With sites like RightBiz.com plus many more, you can get a domain name for as cheap as $10 a year or with our frequent promotions you can buy domains for under two dollars a piece per year, check out: http://rightbiz.com/domain-registration/promos.php .
When it comes time to picking out your domain name there are a few simple things to keep in mind:
Do keyword research to find a list of keywords associated with the topic or niche related to your site. Look for popular keywords that receive a fair amount of traffic every month.
Then try to get one of those keywords, exactly, as your domain name. For example, in the niche for Vintage Toys let’s say I found a great keyword that gets a lot of monthly searches without too much competition: Vintage Toy Cars. Then I would want to use that as my domain: VintageToyCars.com. That way my domain name is a highly searched for keyword, which will help guarantee a certain amount of free, highly targeted traffic.
There are many conflicting opinions about whether or not you should get any domain with a different extension such as .net or .org for example. Personally, I will use a .com or .net whenever possible. I’ve found that any of them work very well for my needs and .net are very affordable. You’ll have to find what works best for you, but you need to remember something: many people will say that customers will forget a long URL or a different extension, which is true, but how do you target the majority of your customers?
Treat your online business like a business and establish your online presence and professionalism by buying a domain name. Don’t get fooled into thinking that going the ‘free’ route with your site is the best way to go. Just keep in mind that if you don’t buy domain names and rely solely on the free services you won’t actually own your fair share of internet real estate and you won’t be able to present a professional image online.