Nine Common Analytics Mistakes

If you truly want to improve your business, get more customers and make more sales, then you need to mind your numbers. The metrics behind what is working or not working is very important. They say that only 20 percent of your actions make up 80 percent of the results. What if you’re working on the wrong 20 percent? If you study analytics, you’re going to be so much more likely to work on the right 20 percent.

Below are nine common analytics mistakes. Hopefully by reading them you’ll avoid making the same mistakes yourself.

1. Not looking at the Numbers at All – Many people have perfectly successful online and offline businesses where they never look at a single number. One might wonder what the point is if you’re already successful. But, the fact is, how much more successful can a business owner be if they know what’s working and what’s not working?

2. Looking at the Wrong Information – Many new people study information that really doesn’t matter. For example, are “bounces” really bounces? Or, did they get taken to a redirect affiliate link that cannot be tracked via your analytics software?

3. Not Setting Up the Software Correctly – If you’re new and you have no idea about the capabilities of the software or how to use it, you need to get training or have someone who is a professional set it up and give you reports. The software only works as well as the user.

4. Not Monitoring Regularly – Often, people spend a lot of time and money to set up analytics but they never look at them again. This is terrible use of the software and a huge mistake for the business. Once you set it up, ensure that you monitor everything on a set schedule so that you will not miss anything.

5. Not Segmenting for Retargeting/Remarketing – One of the most powerful forms of marketing today is retargeting or remarketing to people who have visited your websites or had some sort of interaction before. Some people need to see your offerings multiple times in order to finally trust you. Don’t miss out on this amazing ability.

6. Not Setting Conversion Goals – If you don’t set goals within your software, you won’t know if what you’re trying to achieve is happening or not. You can make assumptions based on income but you won’t really know what’s helping or hurting you.

7. Not Filtering Out Invalid Traffic – A lot of traffic can just mess up your numbers, so you need the ability and knowledge of how to filter out that particular traffic. The invalid traffic are people who visit your website to work, like yourself and your virtual assistant or web designer.

8. Not Setting Up Multiple Views – When you get reports, instead of trying to look at everything at once, set up multiple views so you can see what each parameter means to your business.

9. Not Differentiating the Types of Traffic – There are several types of traffic such as referral, direct and so forth. You should differentiate each type of traffic so that you know what is causing a spike in bounces or conversions.

If you’re not using your analytics software properly due to lack of knowledge or time, consider hiring a professional. Google Analytics offers certification and a Google Badge for those who have passed the tests. If you do have time, consider going through the course yourself.

Link – https://support.google.com/partners/answer/6089738?hl=en

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Putting Your Web Site on the Internet

You need a web server to put your web site on the internet. Owning and maintaining a web server can cost lots of money and it requires someone who knows what they are doing to maintain the server and the web-site.

A web host can do this for you. They provide equipment and other technical programs that are required to build a customer a web-site. These hosting companies charge a monthly fee for the service of storing your web site and allowing your web site to be seen on the internet. Within that fee, it allows web-site visitor traffic to flow through their servers so people can view your site on the internet.

The physical web server does not reside at the consumers home or business which means that the web host services are designated as outsourced services. This means that the hosting organization that you choose has the responsibility to maintain your site structure, files and web pages.

Many web hosts provide excellent services that really assist individuals and business owners. All the weight of maintaining the host servers and application fall on the hosting company and not the individual and as a business owner, this is great because there are so many technical routines that you have to do daily to maintain a server.

When you pick a web host to handle your internet server needs, you achieve the following:

You streamline your internet costs getting the maximum from your hosting provider;

Work with knowledgeable technicians; and pass IT control functions to the host so you won’t have to worry about maintaining servers and other equipment.

You can self publish your site and use the web host to handle the technical aspects of server management. The host that you choose will give you the capability to load your own site to the server for updates and revisions to your web page. Web hosting doesn’t include developing your site (unless they have a special development program) or the development of certain customized programs. You can develop the programs (web-site or server side code) or have someone do it for you.

Web hosting is offered in multiple formats based on cost and infrastructure; for more details visit: http://rightbiz.com/web-hosting/index.php

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Carving a Small Piece of a Large Niche

Micro Niche FinderThere’s a lot of money to be made in taking small pieces of big markets. Markets like weight loss, making money, credit cards, mortgages, etc. are impossibly difficult to tackle. However, smart marketers who cut out just a small slice of these large markets can make a lot of money.

Here’s how this strategy works.

=> Go Where the Money Is

There’s a very good reason why markets like weight loss or real estate are so crowded. It’s simple – there’s a lot of money to be made.

Instead of finding small niche markets where the profit potential is unsure, in a proven market you can be certain that there’s money to be made. The trick is carving a slice of the pie.

=> Picking Your Slice

The best way to take a small piece of a large pie is to pick a specialty. That specialty should be a gap in the market.

For example, if there’s a lot of content going around about buying and flipping properties but no content going around about how to identify up-trending international real estate markets, that could be a very powerful niche to go into.

What about overweight vegetarians? If nobody’s talking to them specifically, that could be another great market.

The secret is to find a gap in a large market where you can have something unique to say that isn’t already being said.

Make sure it’s a gap that has real demand. Use your instincts and your knowledge of the market to find a gap. That gap will become your personal or company brand.

In other words, you’ll be known as the “international real estate guy” or the “vegetarian weight-loss guy.” By creating this brand, you’ll effectively become the go-to person for people who want to know about that topic. Word about your specialty will spread throughout the niche and soon people will begin to seek you out of their own accord.

When people are consistently finding you on their own because of your brand in a market, that’s when you know you’ve cornered a slice of the pie.

=> Getting a Slice Off the Ground

How do you get started?

Once you’ve identified your slice, start by picking a few choice keywords as well as a few target partners. These are people in the industry who you respect and would like to work with in the future.

Create your website and put 100% of your effort into creating world-class content on your subject. Consistently put out content at least once a week for a few months. Some of your articles can be deliberately written to target easy to rank for keywords, while others are written just for the quality of the content.

Once you build a bit of reputation, approach your target partners with an offer for a JV deal, a guest blog or a joint teleseminar. Do a few of these and your reputation and backlinks will both grow.

Carving a slice of a larger pie takes time, but the profit potential makes it all worth it. Find an aspect of a large and profitable market that’s under represented, and become the go-to person for that slice of the market.

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Common Mistakes Made When Conducting Market Research

When you decide to start or improve your business, the best place to begin is doing market research. Market research is so important to your success. You need to do it before starting and continuously throughout the lifetime of your business. But, don’t make these mistakes.

* Using the Wrong Research – You have to step outside your expectations when you conduct market research. Don’t only study information that matches your assumptions, because you could be wrong. Even if you service or sell products to people you think are just like you and you’re in your own target market, your experiences are subjective and not indicative of the experiences of others.

* Avoiding Primary Research – Knowing the market size, how it’s performing, and other information readily available to you is considered secondary research. And while it is good information, you need to also get information directly from your audience about your business. Being able to ask your target market directly about their thoughts, feelings, and actions can go far in helping you make good decisions.

* Not Researching the Competition – Your competition is very important in your market research, because they likely sell to your audience. Knowing how they do things and who they do it with, and everything you can about how they do business, will help you do it just a little bit better. Differentiation is the key when it comes to winning against your competition.

* Using Poor Reference Materials – It’s important to understand what constitutes good research and what constitutes poor research. There are some legitimate places to research using the internet and some that aren’t. The best places to look are within scholarly research via university approved publications. Be careful about using materials put out by propagandists.

* Not Researching Your Audience – It’s best to get access to a list of people who are definitely within your target audience. You can do this via list-building exercises, or you can locate your audience in your competition’s groups and message boards. The more you can communicate with your audience directly and ask them the right questions, the better.

* Using Out-of-Date Data – This is very important because even when the demographics stay the same, people change and grow with time. For example, the company Olay doesn’t market their beauty products to their audience the same way today as they did in the 1980s. Their product really hasn’t changed much, but they have to market to their demographic differently so they don’t offend them. You should do the same and avoid using out-of-date information.

* Not Using the Market Research – Believe it or not, many business owners don’t even bother using any type of market research at all. They just stick with their assumptions and move forward. This is a huge mistake. When you conduct market research, you may confirm or completely defy your expectations.

* Not Asking the Right Questions – When you start with market research, ensure that you’re asking the right questions when you conduct surveys. Creating a good survey is a talent that can be learned. You must phrase the questions correctly, read about survey question mistakes and learn how you can do better.

Remember that market research doesn’t really ever end. Even when you complete the initial research you’ll need to continue with it throughout the lifetime of your business. Because, as mentioned before, even if your actual market demographics don’t change, they do. They start using different technology, and their opinions and outlook on life evolve with every generation. Market research can help you keep up.

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What is Web Hosting?

A web hosting business provides a service that allows individuals and businesses to post web pages to the internet. A web hosting service provider sells or for free (with advertisements on the web page) is a business that provides the servers and technologies to view web-sites on the internet.

Web hosting services are services that customers can utilize after they have purchased monthly DSL up or Broadband services that allow them access to the internet. Web hosting services use hosting and client architecture to load content to the server so web pages and information can be viewed on the internet in its original HTML format.

A web hosting company will offer clients access to a server that will provide the clients’ content to individuals on the World Wide Web after they make a URL or domain name request. To view pages on the web, you must have a web browser, such as Microsoft Internet Explorer or Mozilla Firefox to request the web page from the server after you have purchased internet access.

Web sites are pages that are stored on a computer called a server. The server is a part of a network of computers on the internet or World Wide Web that allows users of the internet to reach your site anywhere in the world at anytime. The internet is open 24 hours, seven days a week around the clock.

Host computers are configured so that when your URL or domain name is typed in, the address will use a pointer routine (look for the address from terminal to terminal) until it reaches the computer that hosts your web-site. Then, if all is okay, your web site should display itself on the users screen.

Hosting companies require that you buy your URL or domain name first before you purchase hosting services. Most hosting companies, such as www.RightBiz.com have a package that will allow you to buy the domain name and hosting at the same time.

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Using Subdomains – Benefits and Drawbacks

Most businesses don’t like to use subdomains because they feel like they give them a disadvantage in many areas, such as having a prefix name before your web-site, being ignored by bots and index spiders in search engines and all in all, it just doesn’t look right. So let’s check our facts on subdomains.

A subdomain is substitute or second-level of a domain. A regular domain looks as follows: www.rightbiz.com . A sub domain looks like this: http://partner.rightbiz.com . Subdomains do not have www on the front of them. All subs start with “http://subdomain/maindomain.com pattern of identification.

Subdomains rank efficiently well. Search engine spiders and bots are not prejudiced when it comes to the ranking of subdomains and regular domains. As long as your site has the right SEO keywords and has been optimized, whether you have a subdomain or regular domain name doesn’t make a difference at all.

Let’s pretend that you site has a lot of categories in it. If you were to submit to a search engine, you could submit each subdomain as its own individual category and still get a good ranking.  Each subdomain would be looked at by search engines as a new site with its own index or home page. You may want to try creating subfolders on the subdomain to get around this so that search engines can read the folder as one set of site information.

People worry about their subdomain getting banned if the main domain name is banned. If the main domain is banned, it will have an effect on the subdomain. You see this happen often in adult content sites that have violated certain agreements that they have signed with a provider that does not want a domain used for adult material.

Again, there is nothing wrong with using a subdomain. If you want to develop each subdomain as its own entity, then by all means, do so. If not, get yourself a main domain name and use that as a certified landing page.

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Domain Names and Search Engine Ranking

Does the length of your website’s domain name registration affect search engine optimization and results?

Should you renew your domain name for a long period of time? And if so, how long is long enough? If you want to stay ahead of your competition, then you might consider looking at the length of time your competitors have registered their domain names. If your competitors have generally renewed their domain names for one or two years, you might consider registering your domain name for 5 or 10 years. While putting off your domain name’s expiration date might help your search engine rankings, keep in mind that this may be only a small victory when it comes to search engine rankings.

Its good business sense to register a domain for at least 10 years. You don’t want to deal with the annual process of renewing them every year. It’s best to obtain the domain names that you want to keep for a while and renew then on a 5 to 10 year plan.

If your domain name expires, there’s a good chance that someone will register your domain name immediately after it expires. If, for whatever reason, you don’t renew your domain name, someone watching a ‘watch list’ of expiring domain names will try to capitalize on the online business that you’ve built over the years. They know that there is potential website traffic they can have simply by renewing your old domain name. By renewing your domain name for several years, your domain name won’t expire for a while, and it won’t be opened up to expired domain name buyers.

If you really want to stay ahead of the competition, you might consider registering or renewing your domain name for 100 years. Currently, Network Solutions (www.netsol.com) is the only registrar I know of that is offering the 100 year option, which costs $999.00. RightBiz Enterprises ( www.RightBiz.com ), currently offers to renew or register a domain name for 10 years.

Yes, you can lose critical positioning in the search engines if you don’t reregister your domain name in time. You may have to start the SEO process all over again!

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The Mystery behind Domain Names

There are over 115 million .COM domains registered. That’s a lot of domain names out on the Internet that are either already taken or just parked in some obsolete spot gathering dust and all kinds of age. The most common names like loser.com. Jamesbrown.com are already taken by net investors who resell the rights to the names. Can you imagine someone having www.elvis.com ? He’s just waiting on the highest bidder!

There are 900 possible combinations for two letter sequences. If you’re looking for “ET” then you just won’t find it!  Even allowing for digits, again every single web address is taken. Of course, that’s ignoring the fact that .COM registrars now mandate a 3-character minimum length, so it wouldn’t be an option.

Many of the three-letter sequences are taken. Adding digits to a domain name creates a number of garbage domain entries. If you’re dying to acquire great domains and unique domain names, they’ll free up sometimes only to be auctioned off through unique domain name sales.

The longer the domain name that you choose, the more that the possibilities are that it could be available presuming that you’re willing to accept an arbitrary sequence of letters and/or digits. For example, most organizations have 4 letter acronyms (WQAM.com and AFTA.org so you may have a chance using over 4 letters to get the domain name that you want in acronym style!

Of course many of the registered domains are ever, visited, with a huge percentage having nothing more than a “parked page” (users pay domain registrars to put up ads for themselves on these type of parked pages). There are so many combinations and back door tricks to domain name cataloging and classification until the possibilities are endless.

The rule is to obtain a domain name that closely resembles your business or you are about, which gives you an identity and brand on the internet.

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Identify With Your Domain Name

Use common sense when choosing a domain name because your domain name, or URL, can have an impact in both the online and offline marketing of your web-site. Long or difficult to spell domain names can make people ignore your web site and it has to be pretty good for them to stick with it (for an example, go to www.thedolphinsmakemecry.com website.  Short domain names register better with people’s memory and are easy to remember.

Obtain a domain name that will help you in your marketing niche and strategy. Like I stated before, you can use your business name as your URL. If your business name is already taken by someone else then get a URL name close to what you are doing. Purchasing a business name domain name isn’t the only way to go, and when a keyword domain name could do just fine.

If you plan on using the .net extension, you may want to wait on deciding your name until after you have found an available domain name that is suitable to your type of business. If you follow the steps below, you should be okay in identifying your name brand to the internet community.

Structure Your Brand Name – Put your domain name on your letterhead, business card, printed materials; put it on your phone recording, the side of your car; don’t forget to include it with your email.

Keep it Short & Memorable – Don’t get a URL that uses all 26 letters of the alphabet.

Secure a .com URL – I strongly recommend purchasing a .com domain name as opposed to a .net, .info, .biz or anything else. If your chosen domain name is not available in a .com, keep looking until you find one that isn’t taken. There is nothing wrong with the other extensions but when you have a .com extension, it sounds like you’ve been on the net a long time.

Remember, your domain name is an extension of your business and your brand of product or service.

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What Is A Domain Name?

A domain is a name that identifies IP addresses on the internet. The domain name Yahoo.com represents about fifteen (15)  IP addresses. Domain names are used to identify Web pages. For example, in the URL http://www.rightbiz.com/index.php, the domain name is rightbiz.com .

You register a domain name by registering with a domain name services registrar. The domain name industry is regulated and overseen by ICANN, which is an organization responsible for providing standards and procedures for certifying companies as domain name registrars.

Domain name registration has grown over the years. Network Solutions was the first domain name registrar to ever provide such a service. That was over ten years ago but today there are many accredited registrars. Only a domain name registrar is permitted to access and modify the master database domains that are on InterNIC servers. The fee is determined by the registrar as far as getting a domain name and some registers have special domain name packages.

Do You Really Need a Domain Name?

You use a domain name to create an identity on the World Wide Web and domain names can also be used for branding purposes, such as Wal-Mart, K-Mart, etc.  In picking a domain name, the title shouldn’t stray far from what your company is all about. This will allow you to market your web-site as a subsidiary of your business and put your domain name on business cards and advertisements.

Once you select a domain name, you must register it with a domain name registrar. This is a task you can do easily.  Many ISPs offer a complete package that includes hosting and the registering of the domain name for you. Fees probably will include a one time set-up fee for all of the backend technical work that needs to be accomplished. Then pay your service provider a monthly, semi-annual or annual fee for Web site hosting services.

Many domain registrar services have competent online tools to help you get your domain name and hosting site up and running, such as you’ll find at www.RightBiz.com .

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