Three Proven Traffic Tactics that Work Well in Niche Marketing

Micro Niche FinderThere are tactics and techniques that work particularly well in a small niche. A small niche tends to have a smaller audience that’s better connected, with just a few marketers with large sites or lists. There’s also often less information to go around, which makes unique opinions and techniques much more valuable.

Here are three proven tactics for bringing traffic to a website in a small market.

=> Ask Your Readers to Promote Your Product

In small niches, people are much more likely to know other people who share similar interests. People interested in fishing know others who are interested in fishing; people interested in smoothie recipes also know other people who like smoothies, and so on.

One powerful tactic, then, is to ask your audience to promote your product for you. If you have a great product that’s really helped people out, many of them will be more than happy to do this.

If you’re promoting to a non-technical audience, make sure to make your instructions on how to do it as simple as possible. Walk them step-by-step through the process of setting up an affiliate link.

Some systems are much more simple to set up, and are better for one-sale affiliates than others. For example, ClickBank requires a complete registration process and four sales from different payment sources before an affiliate can get paid, which isn’t optimal for a non-marketing audience. On the other hand, systems that use PayPal to split affiliate commissions may be perfect for splitting commissions with a non-marketing audience.

=> Guest Blogging

Guest blogging is both easier and more effective in a small market.

In larger markets, prominent bloggers get approached a lot by guest bloggers. Unless you know them personally, you have a good chance of just being tuned down.

In a smaller market, however, prominent bloggers are much more receptive. They’re often very happy to connect with up-and-coming marketers.

All you need to do is establish a bit of reputation for yourself by blogging for a few weeks before approaching an existing blogger.

Approach them with a list of potential topics you could write about. Make sure to spell out exactly what they get from the deal: a different perspective for their audience and a day off of writing content.

=> Article Marketing and SEO

In many larger markets, article marketing has been done so often by affiliates and marketers that it’s nearly impossible to get ranked.

In smaller markets, however, often times you’ll still be using low-competition keywords that aren’t actively being targeted by other marketers.

Take advantage of this edge. It’s low-hanging fruit traffic every niche marketer can make use of.

These are three techniques that are especially effective in niche markets. You can build a profitable business using even just one of these techniques.    Send article as PDF   

Carving a Small Piece of a Large Niche

Micro Niche FinderThere’s a lot of money to be made in taking small pieces of big markets. Markets like weight loss, making money, credit cards, mortgages, etc. are impossibly difficult to tackle. However, smart marketers who cut out just a small slice of these large markets can make a lot of money.

Here’s how this strategy works.

=> Go Where the Money Is

There’s a very good reason why markets like weight loss or real estate are so crowded. It’s simple – there’s a lot of money to be made.

Instead of finding small niche markets where the profit potential is unsure, in a proven market you can be certain that there’s money to be made. The trick is carving a slice of the pie.

=> Picking Your Slice

The best way to take a small piece of a large pie is to pick a specialty. That specialty should be a gap in the market.

For example, if there’s a lot of content going around about buying and flipping properties but no content going around about how to identify up-trending international real estate markets, that could be a very powerful niche to go into.

What about overweight vegetarians? If nobody’s talking to them specifically, that could be another great market.

The secret is to find a gap in a large market where you can have something unique to say that isn’t already being said.

Make sure it’s a gap that has real demand. Use your instincts and your knowledge of the market to find a gap. That gap will become your personal or company brand.

In other words, you’ll be known as the “international real estate guy” or the “vegetarian weight-loss guy.” By creating this brand, you’ll effectively become the go-to person for people who want to know about that topic. Word about your specialty will spread throughout the niche and soon people will begin to seek you out of their own accord.

When people are consistently finding you on their own because of your brand in a market, that’s when you know you’ve cornered a slice of the pie.

=> Getting a Slice Off the Ground

How do you get started?

Once you’ve identified your slice, start by picking a few choice keywords as well as a few target partners. These are people in the industry who you respect and would like to work with in the future.

Create your website and put 100% of your effort into creating world-class content on your subject. Consistently put out content at least once a week for a few months. Some of your articles can be deliberately written to target easy to rank for keywords, while others are written just for the quality of the content.

Once you build a bit of reputation, approach your target partners with an offer for a JV deal, a guest blog or a joint teleseminar. Do a few of these and your reputation and backlinks will both grow.

Carving a slice of a larger pie takes time, but the profit potential makes it all worth it. Find an aspect of a large and profitable market that’s under represented, and become the go-to person for that slice of the market.

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