In 2019, no business should be without a web presence. The first place most customers look is online, and if you don’t have a website to greet them you could miss out on valuable leads. There are many website hosting companies that will allow you to build your own website, but are you ready to take on the challenge?
This guide will take you through the three main website types, the technical skills you’ll need to build them, plus the time it takes to build and maintain the site. Download our ‘Build the Right Website for Your Business’ tool to take you through these stages step-by-step and see if you have the expertise to build an effective website for your business.
Who needs a website?
Did you know that 70% of all research starts with a Google search? In fact, more than half of all website traffic comes from organic search, according to BrightEdge research. To top it all off, a recent Telstra report found that 60% of customers will stop considering a business if they can’t find information easily about them online. From major B2B companies to local shops and beauty salons; every single business can benefit from building up their online brand.
What style of website should you build?
Depending on the main purpose of your business website, there are three main types to choose from:
A brochure website is like an online business card for your business and is one of the most popular types. It features the four main pages – Homepage, About Us, Services, and Contact Us. A brochure website should tell the customer everything they need to know about who you are, what you do, and why you do it. It’s best for building credibility with your customer base.
2. Lead Generation
Similar to a brochure site, but this website captures leads for sales to follow up on. Along with the four basic pages, it typically features a blog, or product pages. It can also handle plugins that help you add extra website features, such as booking appointments online.
An eCommerce site has all the same features of a lead generation site, plus the ability to take payments online. It’s designed to be an online store that allows you to sell your products and services there and then.
No matter which type of website you choose, there are some non-negotiable features. All websites should have engaging content – including copywriting and images. Setting up analytics will help you track and report on your website traffic, so you can get to know your customers better. Plus, an SSL certificate will help build trust with your users. This is especially important if you plan to take payments online as it keeps your customers details secure and private.
There’s a super simple Feature Checklist in our ‘Build the Right Website for Your Business’ tool to help you decide what type of website is best suited to your business.
Do you have the required web development skills?
Now that you’ve decided on a website type, it’s time to start building. While many of us have little trouble deciding how we want our website to appear, coding and building it is a different story. Technical elements such as plugins and analytics tracking don’t just appear on their own; without prior web development experience, you may struggle to build the website of your dreams. Then there’s optimising your content for the web, including capitalising on organic traffic with SEO.
Being realistic about your web development skills can be tough, but it’s an important step. You could always commit to learning these new skills, but the time and money you’d have to invest in doing so is hardly worth it when you have the option of hiring a professional instead.
Try the Skill Assessment in our ‘Build the Right Website for Your Business’ tool to help you decide whether you have the skills required to build and maintain a great website.
Do you have time for maintenance?
You want your website to work for you, not take valuable time out of your work schedule each month. To achieve this, you’ll need to track your website performance and make any necessary changes to optimise it for user experience. The better the user experience, the more likely someone will enquire with your business or purchase from your store. Setting aside hours each month to work on your website is probably not what you had in mind when starting a business.
We’ve included a Time Calculator in our ‘Build the Right Website for Your Business’ tool to give you an idea of how much time you have to set aside to keep things running. It will estimate how many hours you’ll need to set up your website, plus how many hours per month you can expect to spend maintaining it.
So, are you ready to build your own website?
If, after reading this, you find yourself saying, ‘Yes! I have the skills, time, and money to put into building a website,’, then good for you! Register your domain and get started. If you find yourself wondering whether you’re really ready to build a website, know that there’s other options for you. You can trust our experts to complete a professional website that drives traffic, generates leads, and provides the ultimate user experience. Our friendly Australia-based team is here to help. Call 1300 638 734 or enquire online to chat about your new business website.
Netregistry are always seeking new ways to help Australian businesses succeed. Download and work through our ‘Build the Right Website for Your Business’ tool to test whether you have what it takes to build your own business website.
The post Website Building 101: Can I Build My Own Business Website? appeared first on Netregistry Blog.