Author Archives: Julia Hammond

What is Microsoft Bookings and why should your small business care?

Customers calling to book appointments has typically been the main method for Australian small businesses, but this is quickly becoming outdated. We’ve known for a while that Millennials hate phone calls, but a recent survey shows that 56% of Australians – across all generations – avoid phone calls. An online booking system is a great […]

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From .com to .au: importance of domains for your business

It was recently announced that auDA is postponing the launch of the new .au domain extension. With this in mind, we took the opportunity to explore the importance of domains and how holding more than one can benefit your business. When to expect the new .au auDA intends to extend their consultation period another three […]

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The benefits of Microsoft Advertising for your small business

The two main players on the search engine stage are Google and Bing. Most of us are familiar with Google’s offerings, but Bing and its partners are just as valuable to your small business. Microsoft Advertising, formerly known as Bing Ads, is the official pay-per-click (PPC) service for the Microsoft Search Network, including Bing, Yahoo, […]

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What does no. 1 in digital marketing mean?

A lot of us want our digital marketing efforts to ensure we reach the first spot on Google, or to help us build the most followers on Instagram. But what does no. 1 in digital marketing really mean? Is the first result on Google search really that different to the first page? Do hundreds of […]

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Does Your Small Business Need a Website?

How many times have you searched the internet today? Perhaps it was to check the weather, or maybe you were looking for a restaurant to try for dinner tonight. We use the internet so much each day that we rarely stop to think about how many times we’ve turned to it for guidance or advice. […]

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Are emojis the future of domains?

We’ve all had that moment when we sign up for a new service only to find our preferred domain name is taken. Divineflorist1234.com just doesn’t have the same ring to it as Divineflorist.com. With so many domains already taken up, we’re seeking new ways to get the most out of our website and emojis may […]

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