takes top spot

Big Discounts for Domains, Hosting, SSL and more changed hands not to long ago, and in the process took top spot in global reported ccTLD and Australian sales at $400,000 (in the last 12 months). is a premium single word domain with huge potential in the finance niche.

The domain was purchased by finance industry veteran Shaun McGowan who has the golden touch, having successfully built one of Australia’s leading car loans businesses. McGowan has now launched a new venture using his premium .au domain name offering innovative solutions for both business loans and car loans.

In an Australian exclusive we spoke to Shaun McGowan to get his thoughts:

Companies spend a fortune every year trying to build their brands, it’s a slow, expensive grind.

Why not just buy one? This is the thing about generic domain names. They are so powerful. Thats why I recently I purchased the domain name

You’re probably thinking it was already taken, it was. However I was able to successfully negotiate with the seller to pry this generic domain name from them.

I know that this domain name brand will perform well in Search and offline as most people will instantly believe it’s the biggest and best finance business. It has instant credibility.

Next time you’re looking for a brand, consider buying a domain name. You may have to pay a premium for it, but trust me, its totally worth it.

Congratulations Shaun and best wishes on your new venture!

Edit – The sale of was brokered by Cooper Mills Lawyers.


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